This means that users prefer your site to work the same way as all the other sites they already know.
Users spend most of their time on other sites. If we consider Jakob’s Law (Jakob Nielsen co-founded the Nielsen Norman Group that just told us the hamburger menu is killing discoverability), it states: Google still heavily encourages the navigation drawer - and the hamburger menu So the main problems here are the fact it’s hiding potentially important navigational elements from the user, and the fact it’s so convenient and quick for a designer or developer to throw anything in there, that what’s typically expected to be in there varies. Mobile-first should not equal mobile-only. They also go on to mention that as a design element, the hamburger menu is not in itself the problem, the problem is with designs that work well on mobile which are immediately translated to desktop screens without any changes. Also, task time is longer and perceived task difficulty increases. Their key finding from the research they conducted was:ĭiscoverability is cut almost in half by hiding a website’s main navigation. In 2016, the Nielsen Norman Group (a world-leading research group for user experience) wrote about how the hamburger menu is hurting the discoverability of an app’s content. “Like a cheap fast food chain, it got designers addicted to its convenience, and now serves millions each day” - Nielsen Norman Group The hamburger menu kept popping up again and again, in social media apps, organisational apps, fitness apps - it was everywhere. The popularity of the small screen meant that clunky interfaces had to be distilled down into something more minimalistic and small so that they could fit into view comfortably.
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